by Darren Rowse and Chris Garrett
1. Blogging for Money - This chapter tells you that blogs do not become successful over night. You have to write a lot of good content and keep up with it. It also goes over direct and indirect monetization methods for your blog. Advertising your blog is another key point. If you write great content, but nobody knows about it, then it will not be successful. It is good to have several blogs to see which work and which do not when you are starting out.
2. Niche Blogging - You should try to find a niche that you enjoy writing about. If the niche is not very competitive and it ranks high in searches and you would enjoy writing about it, this may be the niche you should blog about.
3. Setting Up Your Blog - This chapter shows you how to set up a blog using mostly Wordpress. It covers colors, schemes and widgets.
4. Blog Writing - "Content is King". It shows how to write Useful and Unique Content and use titles successfully. Lots of short posts are usually better than a couple long posts. This also helps the search engines to pick up keywords in each of your posts titles.
5. Blog Income and Earning Strategies - This chapter gives a detailed description of direct and indirect ways to make money from your blog.
6. Buying and Selling Blogs - After your blog has grown or you get tired of writing, you can sell your blog for a pretty good profit. You could also buy an established blog that already has a loyal following, so you don't have to do all of the start-up work.
7. Blog Promotion and Marketing - It says to comment on others blogs and forums with a personlized signature that links back to your website. It shares how to link to and from other sites and within your own blog. It covers Search Engine Optimization for Blogs. Writing a series is a big hit for visitors to a blog.
8. Social Media and Your Blog - This goes over how social media can help. It defines Social Bookmarking, Social Networking and Media Sharing Services and gives tips on how to use each to drive traffic to your blog.
9. Secrets of Successful Blogs - Most successful blogs are around 33.8 months old. The post many short posts each day. They are popular on Social Media sites like Digg.com. Most use advertising, but only 25% use AdSense by the time they are successful.
10. Creating Something Worthwhile - You have to find out what the viewer wants to see when they get on the computer. It has to be unique and useful.
11. Taking Your Blog to the Next Level - This chapter describes how to turn your well-developed blog into a full-time business.
These guys really know what they are talking about when it comes to making money from blogging. They have been blogging for a long time and they themselves make a six-figure income from their blogs! I found so much great information in this book and plan to use it on my blogs.
